Skip to main contentSkip to footer
J. Anthony Jewelers logo
  • BRIDAL
    Engagement Rings
    Search Loose DiamondsBuild Your Own RingShop Engagement RingsBridal Sets
    Wedding Bands
    Women's Wedding BandsAnniversary BandsRing InsertsMen's Wedding Bands
    Education
    The 4C's of DiamondsAnniversary Gift IdeasChoosing the Right SettingDiamond Buying Guide
    Menu image
  • Diamonds
    Search Diamonds
    RoundPrincessEmeraldAsscherRadiant
    CushionOvalPearMarquiseHeart
    Jewelry & Watches
    Fashion RingsEarringsPendants & NecklacesBraceletsWatches
    Education
    The 4C's of DiamondsCaring for Diamond JewelryDiamond Buying Tips
  • Collections
    Add-A-Pearl
    Allison Kaufman
    Citizen
    Diamond Marriage Symbol
    Frederic Duclos
    Jewelry Innovations
    Leslie's
    Master IJO Jeweler
    Ostbye
    Overnight
    Parle
    Rare & Forever
    Royal Chain
    Serinium
    Stuller
    Unique Settings
  • All Jewelry
    Bridal
    Engagement RingsWomen's BandsAnniversary BandsMen's BandsBridal Sets
    Rings
    Diamond FashionGemstoneGoldSilverFamily
    Earrings
    DiamondGemstoneGoldSilverJackets
    Pendants
    & Necklaces
    DiamondGemstoneGoldSilverReligious
    Bracelets
    DiamondGemstoneGoldSilverReligious
    Accessories
    & More
    AnkletsChainsPins
  • Custom
  • Our Store
    Our Store
    About UsContact UsEducationSocial MediaTestimonials
    Services
    Cleaning & InspectionsCorporate GiftsFinancingGold & Diamond BuyingJewelry AppraisalsJewelry EngravingRing Resizing
    Repairs
    Jewelry RepairsJewelry RestorationPearl & Bead RestringingRhodium PlatingTip & Prong RepairWatch Repairs
    Menu image
J. Anthony Jewelers logo
Log In My Cart
  • Toggle Search Menu
  • Toggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Toggle My Wishlist
  1. Home
  2. Education
  3. Gold Buying Guide

Gold Buying Guide

The price of gold is changing every minute, which constantly affects the retail cost of fine jewelry. Bring your unworn jewelry into J. Anthony Jewelers, and we can give you a detailed quote based on today’s gold market.

What You Need to Know:
Whether you’re interested in buying beautiful gold jewelry or selling unwanted gold items, understanding the price of gold and how the process works can help you get the best value. Here’s everything you need to know about gold buying and selling at J. Anthony Jewelers.

How Gold Buying Works:

  1. Bring your gold items (jewelry, coins, etc.) and a valid ID to our store.
  2. We’ll test and weigh your gold in front of you using certified equipment.
  3. Our team will calculate your payout based on purity, weight, and the live gold price.
  4. You’ll receive a no-obligation offer!
  5. Payment is made immediately–or ask our team for available payment options.

Note: Gold prices and final offers may vary. Offers depend on purity, weight, item condition, and the current market price.

The Current Price of Gold

Please refresh the page to update the live price of gold in real time.

Live Gold Price - Courtesy of kitco.com

Source: kitco.com

Frequently Asked Questions

How do you determine what my items are worth?
Every item is evaluated based on its metal content, weight, karat, and current market value. Our team uses certified testing equipment and up-to-date precious metal spot prices to ensure every offer is fair and transparent.
Is there any obligation to sell after I get an offer?
Absolutely not. Getting an evaluation and offer from us is completely free and comes with no obligation. You are welcome to take the offer, decline it, or take time to think it over—the choice is always yours.
Do I need to bring anything with me?
A valid government-issued photo ID is required for all precious metal transactions. If you have any original receipts, appraisals, or documentation for your items, feel free to bring those along as well, though they are not required.
How long does the process take?
Every transaction is handled on a case-by-case basis, so we are unable to guarantee a specific timeframe. What we can promise is that we will work as efficiently as possible while making sure you receive the best offer for your items—we never rush an evaluation at the expense of accuracy.
Is my jewelry evaluated in front of me?
Yes. All testing and evaluation is done in your presence using certified equipment. We believe in full transparency throughout the process so you always know exactly what is happening with your items.
Store Location
220 South Commercial Street
Neenah, WI 54956
(920) 729-1642
Store Information
Store Hours
Mon-Fri:Monday - Friday:
9:30am - 5:30pm
Sat-Sun:Saturday - Sunday:
Closed
Categories
  • Bridal
  • Rings
  • Earrings
  • Pendants & Necklaces
  • Bracelets
  • Watches
  • Anklets
  • Pins
  • Chains
  • Semi-mount Rings
  • Women's Diamond Rings
  • Fashion Necklaces
  • Wrap Rings
  • Wedding Sets
  • Fashion Bracelets
  • Bangle Bracelets
  • Fashion Pendants
  • Semi-mount Engagement Rings
  • Anniversary Rings
  • Wedding Bands
  • Diamond Rings
  • Men's Diamond Rings
  • Diamond Fashion Pendants
  • Link Chains
  • Tungsten Wedding Bands
  • Alternative Metal Wedding Bands
Designers
  • Add-A-Pearl
  • Allison Kaufman
  • Citizen
  • Diamond Marriage Symbol
  • Frederic Duclos
  • Jewelry Innovations
  • Leslie's
  • Master IJO Jeweler
  • Ostbye
  • Overnight
  • Parle
  • Rare & Forever
  • Royal Chain
  • Serinium
  • Stuller
  • Unique Settings
Customer Care
  • Create an Account
  • About Us
  • Custom Design
  • Our Services
  • Testimonials
Our Newsletter

Signup for special offers and discounts.

Follow Us
  • Privacy Policy
  • Terms & Conditions
  • Accessibility Statement

© 2026 J. Anthony Jewelers. All Rights Reserved.

Powered by: Punchmark

My Bag
Shopping cart contents
Loading

Learn how we use cookies in our Privacy Policy or manage cookie preferences.