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  3. About Rare & Forever

About Rare & Forever

Learn About the brand

Rare & Forever believes in more than just diamonds. We stand for inclusivity, diversity, and love of all kinds—a true reflection of you and all of your facets. Graded by the unrivaled technology of De Beers Group Industry Services, we promise accuracy, consistency, and uncompromised integrity with each diamond. Our diamonds are exclusively available at our authorized Rare & Forever jewelers for assurance and beauty you simply cannot find online. Our experts will help you find a diamond as rare as your journey and as forever as your love. Rare & Forever.

Rare & Forever

Shop Rare & Forever

J. Anthony Jewelers is an Authorized Rare & Forever Retailer

Come in to try on anything from the Rare & Forever collection.

Make an Appointment

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J. Anthony Jewelers
220 South Commercial Street
Neenah, WI 54956
(920) 729-1642
Store Information
Hours
Monday - Friday:9:30am - 5:30pm
Saturday:10:00am - 3:00pm
Sunday:Closed
Education
  • Jewelry Education
  • The Four Cs of Diamonds
  • Diamond Buying Tips
  • Choosing the Ring
  • Birthstone Guide
  • Gemstone Guide
  • Precious Metals
  • Caring for Fine Jewelry
  • Diamond Cleaning
  • Gemstone Cleaning
  • Anniversary Guide
  • Gold Buying Guide
Collections
  • Citizen
  • Jewelry Innovations
  • Rare & Forever
  • Leslie's
  • Stuller
  • Add-A-Pearl
  • Serinium
  • Royal Chain
  • Allison Kaufman
  • Unique Settings
  • Overnight
  • Ostbye
  • Parle
Shop Jewelry
  • Engagement
  • Rings
  • Earrings
  • Pendants & Necklaces
  • Bracelets
  • Gemstone Fashion Rings
  • Pendants
  • Necklaces
  • Chains
  • Anklets
  • Charms
  • Gold Bracelets
  • Gold Fashion Rings
  • Silver Earrings
  • Silver Bracelets
  • Silver Rings
  • Gold Earrings
  • Diamond Bracelets
  • Earring Jackets
  • Gemstone Bracelets
  • Toe Rings
  • Hoop Earrings
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